Your personal data belongs to you. This Privacy Policy explains exactly what information 777ds collects when you use the platform, why we collect it, how it is stored and protected, who may access it, and what rights you hold over it. We recommend reading this document in full before creating your account.
A plain-language summary of how 777ds approaches data protection. The full legal text in the sections below governs in all cases.
777ds collects personal data that is strictly necessary for account registration, identity verification, payment processing, responsible gaming compliance, and platform security. We do not collect data for its own sake.
777ds does not sell, rent, or trade your personal information to third-party marketers. Data shared with service providers is limited to what those providers require to perform their function — nothing more.
All personal data held by 777ds is stored with encryption at rest. All data transmitted between your device and the 777ds platform is protected via TLS encryption. Payment data is handled through PCI-compliant payment processors.
Registered 777ds account holders can request access to, correction of, or deletion of their personal data at any time by contacting the support team. Requests are processed within a reasonable timeframe and confirmed in writing.
Your data is never disclosed to third parties for advertising, profiling, or commercial purposes unrelated to the operation of the 777ds platform and its essential payment and compliance functions.
777ds retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable compliance and anti-money-laundering obligations. Retention periods are detailed in Section 9 of this Policy.
777ds is an online casino and sports betting platform accessible at 777ds.org, operated for the benefit of Pakistani players seeking a locally oriented gambling experience denominated in Pakistani Rupees (PKR). References to "777ds," "we," "us," or "our" throughout this Privacy Policy refer to the operators of the 777ds platform and its associated services.
777ds acts as the data controller in respect of the personal information collected from registered account holders and visitors to the platform. This means 777ds determines the purposes and means by which personal data is processed, and bears responsibility for ensuring that processing is carried out in a lawful, fair, and transparent manner.
If you have any questions about how your data is handled, please contact the 777ds support team using the details provided in Section 14 of this Policy.
This Privacy Policy applies to all personal data collected by 777ds in connection with:
This Policy does not apply to third-party websites, payment processors, or services that may be linked from or integrated within the 777ds platform. Those third parties operate under their own privacy policies and 777ds is not responsible for their data practices.
The following categories of personal data may be collected and processed by 777ds, depending on the nature of your interaction with the platform:
| Category | Examples of Data Collected |
|---|---|
| Identity Data | Full legal name, date of birth, CNIC number or passport number, nationality, photograph (where submitted for KYC) |
| Contact Data | Email address, mobile phone number, city of residence (e.g. Karachi, Lahore, Faisalabad, Islamabad) |
| Account Data | Username, account registration date, login history, account balance, transaction history, bonus activity, game session records |
| Financial Data | JazzCash or EasyPaisa account identifiers, HBL, UBL, or Meezan Bank account details submitted for withdrawal processing, deposit and withdrawal amounts in PKR |
| Technical Data | IP address, browser type and version, device type and operating system, screen resolution, session timestamps, referring URL |
| Usage Data | Pages visited on the 777ds website, games played, bets placed, time spent per session, features accessed, search queries within the platform |
| Communications Data | Records of live chat conversations, email correspondence, and any information you voluntarily provide when contacting support |
| Responsible Gaming Data | Deposit limits set, self-exclusion requests, cooling-off periods activated, loss limits configured |
777ds does not collect sensitive categories of personal data — such as health information, political opinions, or biometric data — except where you have voluntarily provided a document containing such information as part of the KYC verification process, in which case only the data relevant to identity verification is extracted and retained.
The majority of personal data held by 777ds is provided directly by you during the account registration process, when submitting KYC documentation, when making deposits or withdrawal requests, when contacting customer support, and when configuring responsible gaming settings on your account.
When you visit the 777ds website or use the platform, certain technical and usage data is collected automatically by our servers and analytics infrastructure. This includes your IP address, device identifiers, session activity, and interaction patterns within the platform. This data is collected to ensure platform security, detect fraud, optimise performance, and support responsible gaming monitoring.
Where 777ds uses a third-party identity verification provider to assist with KYC checks, that provider may return a verification result and associated data points to 777ds. The third-party provider processes your submitted documents under their own privacy policy, and 777ds only retains the verification outcome and the minimum data necessary to maintain a compliant account record.
When you make a deposit or request a withdrawal via JazzCash, EasyPaisa, HBL, UBL, or Meezan Bank, the payment processor confirms the transaction to 777ds. 777ds receives confirmation data such as the transaction reference, amount in PKR, and the name associated with the payment account. Full financial account credentials are processed exclusively by the payment provider and are not stored on 777ds servers.
777ds processes your personal data for the following purposes:
777ds processes your personal data on one or more of the following legal bases, depending on the specific processing activity:
777ds shares personal data with carefully selected third-party service providers who assist in operating the platform. These providers are contractually obligated to process data only on 777ds's instructions and to implement appropriate security measures. Categories of service providers include identity verification providers, payment processors (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank), hosting and infrastructure providers, and fraud detection services.
777ds may disclose personal data to law enforcement agencies, regulatory bodies, or other competent authorities where required to do so by applicable law, court order, or regulatory direction. 777ds will use reasonable efforts to notify you of any such disclosure where it is legally permitted to do so.
In the event that 777ds or any part of its operations is acquired, merged with, or transferred to another entity, your personal data may be transferred as part of that transaction. You will be notified of any such transfer and the privacy terms applicable to your data following the transfer.
777ds does not sell, rent, or otherwise commercially exploit your personal data to third-party advertisers, data brokers, or marketing companies. We do not share your data with other gambling platforms or operators.
Cookies are small text files placed on your device when you visit a website. 777ds uses cookies and similar tracking technologies to enable core platform functionality, maintain your login session, detect fraudulent activity, and collect aggregate analytics data about how the platform is used.
You may configure your browser to refuse or delete cookies. However, disabling strictly necessary cookies will impair your ability to use the 777ds platform, including preventing you from logging in. Instructions for managing cookies are available in your browser's help documentation.
777ds retains personal data for as long as is necessary to fulfil the purpose for which it was collected, subject to any longer retention period required by applicable legal or compliance obligations.
| Data Category | Retention Period |
|---|---|
| Account and Identity Data | Duration of active account plus 5 years following account closure, in accordance with anti-money-laundering record-keeping requirements. |
| Transaction and Financial Records | Minimum 5 years from the date of each transaction. |
| KYC Documentation | 5 years from account closure or from the date the document was submitted, whichever is later. |
| Customer Support Records | 3 years from the date of the last support interaction, for quality assurance and dispute resolution purposes. |
| Technical and Usage Logs | Up to 12 months from collection, unless retained longer for an active fraud investigation or security incident. |
| Responsible Gaming Records | Duration of self-exclusion period plus 5 years, to prevent re-registration during exclusion and to maintain compliance records. |
Once the applicable retention period has elapsed and there is no overriding legal basis for continued retention, 777ds will securely delete or anonymise your personal data.
777ds implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
While 777ds takes data security seriously and employs robust protective measures, no system connected to the internet can be guaranteed to be completely secure. You also play an important role in keeping your account safe by using a strong, unique password and safeguarding your login credentials.
As a 777ds account holder, you have the following rights in relation to your personal data. To exercise any of these rights, please contact the support team using the details in Section 14.
777ds will respond to all data rights requests within 30 days of receipt. In cases of complexity or volume, this period may be extended by a further 30 days, and you will be notified of the extension and the reason for it.
The 777ds platform is strictly for adults aged 21 years and over. 777ds does not knowingly collect personal data from any person under the age of 21. Account registration by persons under 21 is prohibited under the 777ds Terms & Conditions, and 777ds employs age verification procedures to enforce this requirement.
If 777ds becomes aware that personal data has been collected from a person under the age of 21, that data will be deleted and the associated account closed immediately. If you believe a person under 21 has registered a 777ds account, please notify the support team immediately so that the matter can be investigated and resolved.
Parents and guardians are encouraged to use device-level parental controls and content filtering tools to prevent underage access to gambling platforms, including 777ds. Further guidance on protecting minors from online gambling is available on our Responsible Gaming page.
777ds reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable legal requirements, or the features and services offered through the platform. The "Last Updated" date at the top of this page will be revised whenever a change is made.
Where a change is material — meaning it significantly affects how your data is collected or used — 777ds will use reasonable efforts to notify registered account holders via the contact details associated with their account, or by displaying a prominent notice on the platform, prior to the change taking effect.
Your continued use of the 777ds platform following the effective date of any updated Privacy Policy constitutes your acknowledgement of those changes. If you do not agree to an updated Policy, you may request account closure in accordance with the Terms & Conditions and cease use of the platform.
The current version of this Privacy Policy is always accessible at 777ds.org/privacy-policy.
If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please reach out to the 777ds support team through the following channels:
For formal data rights requests — such as access, rectification, erasure, or portability requests — please clearly state the nature of your request in your initial message so that it can be directed to the appropriate team without delay.
777ds is committed to resolving all privacy-related queries promptly, fairly, and transparently. All requests are logged and tracked internally to ensure timely resolution.
Now that you understand how 777ds protects your data, join over 500,000 players across Pakistan who trust the platform for their casino and sports betting experience.
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